The NBA has always been a league that had only been concerned with marketing superstars. For most of its existence, teams were able to win championships because of the stars they had. This is a common theme that can be found in all sports leagues. However, in recent years, we have seen a shift away from star players. This has been aided by the rising prominence of teams that play well together, such as the Golden State Warriors. Olympic Athletes, Wimbledon, and a Boiling Point Blog Post
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The NBA landscape has changed dramatically over the past decade. Throughout the history of the league, there have been superstars who have dominated their opponents on any given night. This is no longer true. Slowly but surely, NBA franchises have begun assembling teams full of stars to stay ahead of the competition. The first glimpse of this trend appeared in 2007, when the Boston Celtics formed a Big Three with Kevin Garnett, Paul Pierce and Ray Allen. Earlier this decade, LeBron James joined Dwayne Wade and Chris Bosh in Miami, where the trio won two championships together. NBA’s transition from superstar marketing to superteam marketing It has been shown that individual stars can achieve much more when they join forces. The Golden State Warriors are the latest example of a star-studded team, which is why they are at the top of the Western Conference almost every year. When Kevin Durant decided to leave Oklahoma City to play in the Bay Area, many fans disagreed. But Durant didn’t calm down. He knew he wanted to win the championship and that such a decision would give him the best chance of achieving his goal. He would prove himself right by winning back-to-back NBA titles in 2017 and 2018. The Warriors were a model of excellence over the past five years, as they seemed to reach the NBA Finals every season and outperformed the rest of the Western Conference. This season has proven that other teams have realized that they need to build a team that can compete with anyone. Durant waived his contract and joined Kyrie Irving in Brooklyn, where they will likely become a dominant team in the East. NBA’s transition from superstar marketing to superteam marketing The Los Angeles Lakers have contracted Anthony Davis to play alongside LeBron James. For their part, the Clippers also made a bold move by selecting Kawhi Leonard, the recent MVP of the NBA Finals, along with Paul George, a combination that will surely challenge James and Davis for the title of best team in town. But the madness didn’t stop there. The Houston Rockets traded Chris Paul to OKC in exchange for Russell Westbrook. Houston was able to get Harden and Westbrook together, and those two will be nearly unstoppable next season. These moves are proof that the NBA is in the midst of a major change in its history. In the past, it seemed like every good team had a superstar that the rest of the team was built around. But as more and more superstars joined their peers to form super teams, the rest of the league’s top teams followed suit. There is a lot of talent in the NBA right now. The league has never had so many ultra-talented players. The plethora of stars pursuing their own championship goals has led to the demise of the old strategy of spreading the wealth, and has sparked a rush to create super teams that would have been unthinkable a decade ago. NBA’s transition from superstar marketing to superteam marketing As in any other field, growth and adaptation are the keys to success. And we’re all witnessing a major shift in the way NBA teams are built. The various All-Star teams will compete for the championship next season. As long as these great teams exist, we should all be excited to see the league move toward a more exciting future.